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DENISE TURNER

LATEST ARTICLES

The difference is in the detail

22 Jun 2018 
As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing...

No trade body is an island

26 Mar 2018 
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks' Denise Turner.

Let's move to accentuating the positive

19 Feb 2018 
Sponsor content It's time for the conversation around digital advertising to change, writes Newsworks' Denise Turner.

Trust is a complex beast

19 May 2017 
The idea of factoring in a 'Trust Quotient' score when deciding where to place ads has been mooted. Here, Newsworks' Denise Turner explains how we should approach the concept.

An (un)believable truth?

06 Apr 2017  | 
People are so convinced that traditional media are dying, they simply can't accept the evidence which proves it untrue, writes Newsworks' Denise Turner.

The days of separation are gone

21 Sep 2015 
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers - but this is hugely misleading, writes Newswork's Denise Turner.

Television and Traditional Media: The More the Merrier

04 Jul 2011 
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it's a case of the more the merrier...

DATA SNAPSHOT

ABC Magazine circulations: women's lifestyle

14 Feb 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

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