Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.
11 Nov 2019
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
04 Nov 2019
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
28 Oct 2019
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
21 Oct 2019
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
10 Oct 2019
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
30 Sep 2019
From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.
23 Sep 2019
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man's mission to inflate a TV show's popularity.
The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
09 Sep 2019
With academic rigour, Dr Johnny Ryan has dug deep into the toxic stew of adtech, writes Dominic Mills. Plus: influencer openness, a back-to-basics Gillette - and a reader apology.
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