ARCHIVE ▸ DOMINIC MILLS
VW's latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian 'badge' ad.
10 Jun 2019
From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.
28 May 2019
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
20 May 2019
The Co-op and BrewDog are deploying rather 'old-fashioned' campaigns, writes Dominic Mills - and delivering real purpose in the process. Plus: the perils of being a media lab rat.
13 May 2019
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global's male-heavy leadership is at odds with its audience.
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
29 Apr 2019
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
Adtech doesn't have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes' infuriating new guidelines.
15 Apr 2019
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
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