25 Nov 2019
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
15 Oct 2019
‘Brand experience’ currently sits in a silo and is often articulated through tactical means - when it should drive all aspects of consumer influence.
17 Sep 2019
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
12 Jun 2019
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
22 May 2019
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry - and what can be done to make it stop.
14 Aug 2018
Customer experience can reinforce brand promises, writes Nick Manning - and here is an outstanding case study to prove it.
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
27 Sep 2016
Last week was a tumultuous one for the ad industry, writes Ebiquity's Nick Manning - and the consequences could be monumental.
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