The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
12 Jun 2019
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
22 May 2019
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry - and what can be done to make it stop.
14 Aug 2018
Customer experience can reinforce brand promises, writes Nick Manning - and here is an outstanding case study to prove it.
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
27 Sep 2016
Last week was a tumultuous one for the ad industry, writes Ebiquity's Nick Manning - and the consequences could be monumental.
28 Jun 2010
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit...
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