12 Nov 2019
The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows - and with it perhaps save the TV licence.
Tracey Follows argues the $4bn merger is not just a move towards further reach - but deeper engagement with an entire generation who want to use media to change the world.
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
24 Jun 2019
Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
12 Jun 2019
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
26 Mar 2019
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
04 Jan 2019
Those despairing of the 'snowflake' army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
18 Dec 2018
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours - and what that is now creating in the next generation, writes futurist Tracey Follows.
10 Sep 2018
Nike's latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.
Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.More Info
Latest Data Analysis
- PAMCo: Top magazine titles continue to grow brand reach
- PAMCo: UK newsbrands 'comfortably ahead of Facebook'
- October ABCs: Circulation drops across majority of titles
- September ABCs: A good month for the Guardian and Observer
- August newspaper ABCs
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- TV market round-up: July 2019
- TV market round-up: June 2019
- Rajar Q3 2019: Analysis
- Rajar Q3 2019: Digital
- Rajar Q3 2019: Breakfast markets
- Rajar Q3 2019: National stations and networks
- Rajar Q2 2019: Analysis