The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
24 Jun 2019
Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
12 Jun 2019
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
26 Mar 2019
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
04 Jan 2019
Those despairing of the 'snowflake' army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
18 Dec 2018
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours - and what that is now creating in the next generation, writes futurist Tracey Follows.
10 Sep 2018
Nike's latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
07 Aug 2018
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
26 Jun 2018
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
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