ARCHIVE ▸ TRACEY FOLLOWS
26 Jun 2018
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
15 May 2018
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
The obsession with the academic's 'brand purpose' mantra has led agencies and marketers astray.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It's a dangerous road, writes Tracey Follows.
Tracey Follows argues that there will be three distinct phases for the Internet of Things - and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
28 Feb 2012
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
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11 Oct 2019
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