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UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
That hollow feeling from being made redundant will fade. Here’s how to approach the immediate aftermath to get the very best out of the situation.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
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Networking opens doors to opportunities, collaborations and career advancement, but it doesn’t need to have the cringe factor.
Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.