AOL Strikes Ad Deal With Proctor And Gamble

AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.

Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers and will direct users to the pampers.com website.

Pampers.com, the main online presence of Proctor and Gamble’s UK Babycare division, will also be promoted across AOL’s Health channel, House and Home channel, Research and Learn channel and Women channel. Ads and content will also feature on the AOL homepage.

Commenting on the deal, AOL Europe’s chief financial officer, Phillip Rowley, said: “As two family focused companies, it seems appropriate that Proctor and Gamble and AOL Europe are working together to provide parents with vital advice and support.”

Earlier in the year AOL Europe’s parent company, AOL Time Warner, struck what was widely regarded as the biggest global cross-media marketing deal in history. Under the three year, multimillion dollar deal AOL agreed to market Unilever’s range of consumer brands across its on-air, online and print properties in the US and Europe (see AOL And Unilever Strike Global Cross-Media Deal).

AOL: 01268 530919 www.aol.co.uk

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