GQ Adds Weight To Editorial With New Additions

Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.

Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending mid-life crisis.

Commenting on the appointments, GQ‘s editor, Dylan Jones, said: “Will’s new column is going to rock, although most of our negotiations have involved discussing which girls and cars he is going to be photographed with.”

At the end of last year Condé Nast announced it was increasing its investment in GQ to allow the magazine to expand editorially (see Condé Nast Ups Investment In GQ). The title has consciously positioned itself as a more sophisticated men’s magazine and now includes a number of features by high-profile writers such as AA Gill, Nick Hornby and Tracey Emin.

Men’s magazines have experienced a rough ride since the glory days of late 90’s, with market leaders FHM and Loaded bearing the brunt of the sector-wide downturn. GQ has also suffered over the last few years and the latest ABC results for January to June 2002 show that the magazine saw circulation decline 2.1% year on year to 116,380, down from 118,887 in the same period the previous year.

Condé Nast: 0207 499 9080 www.condenast.co.uk

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