Evening Standard Loses Ad Sales Director

The advertising sales director of the Evening Standard, Mike Orlov, has left the paper just weeks after Mike Anderson took over as managing director.

It is understood that Orlov, who left the company this week, does not have another job to go to. He will be replaced by former CIA managing director and one-time head of Abbott Mead Vickers’ media arm, Alan Brydon.

Orlov’s departure comes less than five weeks after Anderson was appointed managing director of the Evening Standard following the departure of Sally de la Bedoyere (see Evening Standard Managing Director Steps Down). De la Bedoyere, who had been at Associated Newspapers for 17 years, stepped down following a management restructure designed to compliment the paper’s ongoing redesign (see Evening Standard Re-Launches Hot Tickets).

It is understood that Anderson, who was formerly managing director of Metro, has been given the brief to improve advertising revenues at the Standard in the face of the current advertising downturn.

According to ABC figures for the six months ending August 2002, the Evening Standard has seen circulation decline by 2.3% year on year to 412,238, down from 421,799 in the same period the previous year.

Evening Standard: 0207 938 6000 www.thisislondon.co.uk

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