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Understanding and engaging your audience

04 Mar 2020  |  Mediatel News Staff 

Last month's Future of Brands conference saw social media, influencer marketing and digital content featured heavily, with speakers offering wisdom on the importance of viewing the customer as advocates for your business, how to engage with them and how to really understand your audience.

Featuring: John Rankin, fashion photographer and founder, RANKIN // Jay Richards, founder, DivInc // Amy China Wire, head of Teads Studio UK, Teads // Aaron Simpson, founder, Kindred // Victoria Emes, content creator and social media influencer // Vanessa Goff-Yu, marketing director, Bidstack Group // Emma Martell, head of social content, Virgin Trains.

See also:

Rankin: The creative agency model is fu*ked

The case for diversity in adland

The challenges of media measurement and brand positioning

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22 May 2020 

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