Global awarded Birmingham Airport contract

Global has won the advertising contract for Birmingham Airport, bolstering its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences.

The media and entertainment company already holds 11 UK airports in its outdoor portfolio, including Manchester Airport Group and London Gatwick Airport.

The deal will see Global boost advertising revenue for Birmingham Airport, while working to provide advertisers with deeper insight into international and domestic traveller audiences, as restrictions lift and international travel resumes.

Jason Cotterrell, COO at Global Outdoor said: “It has been a hugely challenging time for the travel industry, however we firmly believe in the potency of the airport environment, and this partnership creates an opportunity for brands to connect with people in premium environments as customer demand returns. We are excited to be working with the Birmingham Airport team as we embark on this new partnership.”

Richard Gill, commercial director at Birmingham Airport said: “Managing our advertising assets and making the most of what our airport has to offer is an important part of our business. We’re looking forward to working with Global to deliver successful advertising campaigns to the passengers travelling through our airport.”