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A simple interface to perform a complex calculation

  • Build Route data easily and flexibly into your own systems
  • Define your own user interface and optimisation strategies
  • Save time with new releases, as data is automatically loaded and validated against check figures, as well as any re-releases issued
  • Get impacts, reach, average frequency, cover, frequency distribution, GRP, population and sample size for a campaign in a split second

routeapi@mediatel.co.uk

  • Have complete flexibility - you can choose a custom demographic by combining any of the survey questions, report on campaigns with split schedules and analyse digital data by the hour and SOT (share of time)
  • The six most recent approved Route releases are available at any time
  • Minor updates to the Route Algorithm are included in subscription cost
For more information about Route API please contact routeapi@mediatel.co.uk

The most comprehensive and up-to-date list of OOH inventory in the UK

An OOH industry initiative, managed by Mediatel and overseen by the IPAO and Outsmart, SPACE is an essential resource used by the major specialist agencies and updated direct by 50 UK media owners on a daily basis. It has created standardisation across the UK market allowing ease of trading.

SPACE for Planners and Buyers

  • Access the most up-to-date inventory data maintained by media owners
  • Collect a single source of standardised data, from all suppliers that has been formatted by SPACE. You can automate your collection of data with our API.
  • Increase efficiency and accuracy by using SPACE’s unique Frame IDs as a common identifier during booking
  • Access essential data on the proximity of sites to schools for campaigns with alcohol and HFSS restrictions
For more information about SPACE please contact the team on space@mediatel.co.uk

The most comprehensive and up-to-date list of OOH inventory in the UK

An OOH industry initiative, managed by Mediatel and overseen by the IPAO and Outsmart, SPACE is a key inventory used by the major specialist agencies and updated direct by 40 UK media owners on a daily basis. It has created standardisation across the UK market allowing ease of trading.

SPACE for Media Owners

  • Ensure your frames appear in this key data source, which is used by major specialist agencies
  • Save time as any inventory updates get communicated to specialist agency planners
  • Increase efficiency and accuracy by using SPACE’s unique Frame IDs as a common identifier during booking
  • Save time by automating updates between your system and SPACE using our API
  • Access essential data on the proximity of sites to schools for campaigns with alcohol and HFSS restrictions
For more information about SPACE please contact the team on space@mediatel.co.uk

Mediatel navigated the complexities of the algorithm with apparent ease. We have enjoyed an excellent relationship with their team. We recommend them to anyone who has a similar project in mind.

James Whitmore, Managing Director

This is an example of best in class collaboration across the Out of Home industry. It gives us an excellent platform from which to develop the increasing requirement for data management and exchange, which will continue to give brands the confidence to embrace Out of Home.

Outsmart

This is an example of best in class collaboration across the Out of Home industry. It gives us an excellent platform from which to develop the increasing requirement for data management and exchange, which will continue to give brands the confidence to embrace Out of Home.

Outsmart