Daily Telegraph Makes First Foray Into Cinema Advertising

The Daily Telegraph is to launch its first ever foray into cinema advertising, with a range of executions designed to build on its “read a bestseller everyday” campaign.

The promotion will launch later this month and will give the Telegraph‘s existing £8 million promotional campaign regional exposure for the first time.

The cinema push will feature the terrestrial television ad depicting the Daily Telegraph being given as a birthday gift and will run across films including Calendar Girls and Ned Kelly.

Commenting on the initiative, Mark Dixon, marketing director at Telegraph Group Limited, said: “Our television and outdoor brand advertisements have been extremely popular. We’re now adding a new medium and taking the bestseller message to a wider audience.”

The Telegraph recently launched a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK (see Telegraph To Promote Discount Dining With Ad Campaign).

The latest ABC results for the six months to July 2003 show that the Daily Telegraph, which relaunched earlier this year with a series of editorial changes and a new-look front page (see Daily Telegraph Launches Nation-Wide Ad Campaign), has seen circulation decline by 7.9% year on year to 924,334.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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