Kerrang Secures Cross-Media Deal For Osbournes Launch

Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.

The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and magazine brands.

The campaign, which was brokered by Vizeum on behalf of BVHE, launches this week and runs until the end of July offering Kerrang! consumers a ‘once in a lifetime’ holiday to Chicago to attend Ozz Fest! music event.

The deal comprises a series of firsts for the various Kerrang! brands including the first film promotion to appear on the new Kerrang! 105.2 radio station in Birmingham, which launched today with the backing of a £1 million advertising campaign (see Emap Backs Kerrang Radio With Launch Campaign).

The promotion will also see the first ever film flash to appear on the cover of Kerrang! magazine, the first ever click-to-buy film promotion on Kerrang! online and the first ever DVD/film campaign using Kerrang! red button on digital television.

Commenting on the deal, Denise Parkinson, head of film for Emap Advertising, said: “Emap’s strong Kerrang! brands are the perfect solution to specifically target the audience for this DVD with no wastage. Emap’s heritage of creating exclusive bespoke solutions for DVD and film is a great fit for The Osbournes release.”

David Liddiard, connections manager at Vizeum, added: “We isolated rock as key to the lifestyle of our target market. The Kerrang! brand offered us the perfect opportunity to communicate to consumers across a variety of communication platforms.”

Last month Emap secured a six-figure sponsorship deal with beer brand Beck’s to create the Beck’s Agenda – an entertainment guide published within Arena magazine over the course of a year. The deal was brokered by Starcom Mediavest and will see the Beck’s brand featured on the FHM, Q and Empire websites (see Emap Signs Becks For Year Long Arena Promotion).

Emap: 01733 568 900 www.emap.co.uk

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