Mediatel is the UK’s leading provider of media tech, data and thought-leadership. With decades of experience in every aspect of media we are connected to the key players and deliver unparalleled reach and influence across the industry and beyond.
Mediatel Connected is our data and analysis product used by over 90 media agencies and a number of consultancies, media owners, marketing departments, research companies, universities and libraries. We aggregate key industry data to help planning and buying decisions across all media, including a mapping product that enables you to plan any regional media activity across all media, using postcode-based demographics and analytics.
We have two products in the UK radio industry, which continues to enjoy very robust advertising revenues. Mediatel built the first automated trading system for UK media, J-ET, on behalf of the IPA and the Radio Centre in 1998 - long before programmatic and big data were industry buzzwords. Over the years J-ET has expanded to include order approval, finance system links, integrated instant messaging, copy instruction management and a mobile version of the system. There are currently over 1000 users and J-ET also integrates with a number of planning, sales, traffic and finance systems. The system provides complete transparency of trading, with full audit trails. Over 12 million spots are handled by J-ET annually.
In 2016 Mediatel and Peach created a joint venture business, Audiotrack, to manage copy delivery across the radio industry. Working on behalf of many of the UK’s creative agencies and radio production companies, Audiotrack has been immediately recognised by its clients as providing new and greater efficiencies to the market.
With two highly regarded systems, managing trading and copy delivery, radio is continuing to prosper in today’s challenging advertising market.
In the Out of Home industry Mediatel has two products – SPACE is an industry standard database of UK OOH sites run on behalf of the IPAO and Outsmart; and the Route API enables companies to build Route data easily and quickly into their own systems. API subscribers are able to focus on the added value activities of creating their own planning interface and incorporating bespoke optimisation strategies. Clients of both include OOH media owners, specialists and suppliers.
Mediatel Events grew significantly in 2016 via a merger with Hubble Media. The joint business now runs over 20 conferences, seminars and bespoke events across a range of media and advertising themes and across the globe. The business is particularly strong in TV and ad-tech, running two global events in London, each of which attract around 600 delegates from across the world. Mediatel Events also runs the Media Research Awards and the Videonet Connected TV Awards.
Mediatel's highly regarded Mediatel News and Videonet each amplify the events and the event partners by providing authoritative and thought-provoking news and opinion to readers across the 20,000-strong Mediatel Network and beyond. Both provide further promotional opportunities too, from advertising to reports and white papers.
Co-Founder and ChairmanDerek was a member of the original Mediatel team and an early internet pioneer. He has the typical energy of a digital entrepreneur and has led the media industry into areas such as automated trading and multi device measurement. Derek now hosts Mediatel’s popular roster of conferences and chairs, occasionally. He also "runs" a very sociable media cricket XI, which plays a few exciting games annually; watches Arsenal and Fulham; and enjoys the odd glass of decent wine. He now spends his time between London and Mallorca so is a speedy boarder expert.
CEOGreg joined Mediatel as CEO in July 2019 after an illustrious career spent in the marketing agency world. During his career he has launched, transformed and sold agencies in the media, creative, digital and mobile sectors. He joined Mediatel after successfully selling Fetch to the Japanese holding company Dentsu and growing it globally across the USA, Europe and Asia. Greg was an early evangelist of the digital media sector and a passionate supporter of the media sector. He is a frustrated comic, writer, and athlete, the latter of which now mainly involves two wheels.
Deputy Managing DirectorAs Mediatel's Deputy MD, Nicola ensures the wheels keep turning right across the business. She is responsible for many of the industry-wide initiatives run by Mediatel and is currently spearheading a project for the Outdoor industry's standards committee.
Development Director, J-ETSue is Mediatel's Development Director and responsible for overseeing the radio industry trading system J-ET. Built and operated by Mediatel, J-ET's original goal was to provide single source accountability and to simplify the radio buying process. Sue has been involved in J-ET since its inception and oversees both the development and client service teams.
Trusted - We will never do anything that puts into peril the trust our customers have in us and we will always trust and support our colleagues as experts in their own field.
Tenacious - We will always be on the lookout for new opportunities to enhance our products and services to offer to our clients better products tomorrow than today, and by doing so we will help ourselves grow as people and the company to grow into new areas.
Teamwork - We are stronger together. As the company and the world outside becomes ever more complex we will look to create stronger more collaborative teams working closer together both internally, and externally with our customers.