£3m Ad Campaign For Woman and Woman’s Own

IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.

Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign is designed to encourage dual purchase. Woman’s Own has just been given a face-lift, including a new logo and editorial sections, under recently appointed editor Elsa McAlonan.

Sam Phillips, IPC Connect’s marketing director said: “Our new campaign for Woman and Woman’s Own marks a step change in the marketing focus behind these two titles. Added to last week’s announcement about a new campaign behind Now magazine, the message is clear- IPC Connect has never been more serious about marketing its brands.”

Recent weeks have seen encouraging signs of activity in the magazine market, with investment announced in marketing, launches and relaunches. The positive move was backed by recent forecasts from the Advertising Association, suggesting that consumer magazines will outperform the market this year (see Consumer Mags Will Outperform Market In 2002, Says AA)

IPC Media: 0870 4445000 www.ipc.co.uk

Recent Magazine Stories from NewsLine: Good Housekeeping Adds To Staff In 80th Year Best Appoints New Advertising Director New Look For BBC Good Homes Magazine

Subscribers can access ten years of media news and analysis in the Archive