AMP

AMP

Audience Measurement for Publishers (AMP), will be the new audience measurement service, which will supersede NRS.
AMP data will allow publishers to monetise de-duplicated audiences across all of their platforms ? mobile, tablet, pc and print. It can be used to market the published media sector, demonstrating high levels of reach of brands across platforms. AMP data will fuel the IPA Touchpoints service, which informs strategic planning.

http://pamco.co.uk/