Mediatel: Mediatel News

BOB WOOTTON

LATEST ARTICLES

04 Feb 2020

The Ad Association's Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.

19 Dec 2019

Bob Wootton ends the year by collating adland's loose ends in the hope they can find resolution in 2020.

04 Dec 2019

As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?

21 Nov 2019

The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?

09 Oct 2019 |

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

17 Sep 2019

Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish - but it's not entirely their fault, writes Bob Wootton.

19 Aug 2019

Bob Wootton embraces a busier-than-usual summer with a look at the world's woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.

16 Jul 2019

As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.

12 Jun 2019

Commercial TV's CRR has protected advertisers to the tune of several billion pounds - but the market has changed, and so too must the regulation. By Bob Wootton.

24 May 2019

For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?

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