BOB WOOTTON
LATEST ARTICLES
23 Sep 2021
Bob Wootton explores the Metaverse and questions if advertising's relationship with technology will improve as a result
24 Aug 2021
Bob Wootton looks at the case for attention metrics, payment terms and a return to the office
27 Jul 2021
These may be new-age companies but our industry should remember their corporate approach is old-school
22 Jun 2021
Bob Wootton discusses self-inflicted industry perils including regulation, pitching, awards and a perceived higher calling
12 May 2021
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban
12 May 2021
Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers
27 Apr 2021
Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin
24 Mar 2021
Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward
Bob Wootton offers his view on the biggest industry stories of the past month, including Australia's showdown with Google and Facebook, the troubles of the BBC, and media's existential threat.
19 Jan 2021
Bob Wootton gets to grips with the events of the year so far and what's coming down the track for social media platforms
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