Adwanted UK: The Media Leader

BOB WOOTTON

LATEST ARTICLES

03 Feb 2025

The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.

18 Dec 2024

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.

22 Oct 2024 |

The amount of activity in the measurement space confirms that this is what advertisers are most interested in.

09 Sep 2024

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.

08 Aug 2024

The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry's themes and concerns.

07 Jun 2024

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

26 Apr 2024

Significant new research from Barb and Isba, the array of video content and TV's proven effectiveness suggest the future is bright.

22 Mar 2024

The industry is very good at beating itself up over online harms, especially after Lord Grade's speech at LEAD, but there are many obstacles to real change.

25 Jan 2024

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

05 Dec 2023

Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.

+ More articles