Mediatel: The Media Leader

KAREN NELSON-FIELD

Professor Karen Nelson-Field is a media science researcher and founder of Amplified Intelligence. She writes a monthly column for The Media Leader – Attention Revolution – in which she explores how brands can activate attention to measure online advertising as well as build a better digital ecosystem.

LATEST ARTICLES

26 Apr 2022

The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.

29 Mar 2022

When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time, warns Professor Karen Nelson-Field.

16 Feb 2022

Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.

12 Jan 2022

Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.

14 Dec 2021

Mediatel and Amplified promised a revolution and we hope we have delivered.

03 Nov 2021 |

Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.

07 Oct 2021

Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field

09 Sep 2021

Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy

05 Aug 2021

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

08 Jul 2021

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column