KAREN NELSON-FIELD
LATEST ARTICLES
09 Sep 2021
Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy
05 Aug 2021
Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf
08 Jul 2021
Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
Mediatel News bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer