KAREN NELSON-FIELD
LATEST ARTICLES
12 Jan 2022
Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
14 Dec 2021
Mediatel and Amplified promised a revolution and we hope we have delivered.
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
07 Oct 2021
Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field
09 Sep 2021
Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy
05 Aug 2021
Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf
08 Jul 2021
Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column
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