ARCHIVE ▸ OMAR OAKES
24 Jan 2024
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos' sales chief for audience measurement.
23 Jan 2024
TikTok wants to be known as a "full-funnel" solution that provides brands with more than just performance advertising based on last-click attribution.
22 Jan 2024
The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be "winning the argument", but there lies a danger within, writes the editor-in-chief.
16 Jan 2024
A sale has been predicted by industry insiders for some time and was, it is thought, telegraphed by the appointment of Patrick Béhar as CEO last year.
15 Jan 2024
There are plenty of opportunities for our industry's practitioners, writes the editor-in-chief.
10 Jan 2024
Analysis: The Converged solution is Havas Media's answer to one of online advertising's key challenges in recent years as network media agencies
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
03 Jan 2024
Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal.
18 Dec 2023
The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.
15 Dec 2023
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
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