ARCHIVE ▸ DOMINIC MILLS
02 May 2017
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
17 Apr 2017
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
10 Apr 2017
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
03 Apr 2017
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
20 Mar 2017
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian's trust funds.
13 Mar 2017
ISBA's newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
06 Mar 2017
As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.
27 Feb 2017
|
It's unlikely competing supermarkets will be losing any sleep over the latest Sainsbury's campaign, writes Dominic Mills.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- Rajar Special: top four takeaways for Q1 2024
- Commercial radio 'on a roll' with record reach and share
- Hits Radio Breakfast breaks into UK top 10 after local stations merged
- Ken Bruce surpasses 4m listeners on Greatest Hits Radio while Radio 2 declines
- Smart speaker listening now nearly a fifth of all radio listening
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
- Black Friday: who to target?