Mediatel: Mediatel News

MIKE FLETCHER

Contributing Editor

Mike Fletcher has been writing extensively about media and advertising trends since 2008. Prior to that, he was an editor at Haymarket Media Group for almost ten years. He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including editorial consultancy, social strategy, event photography, videography, reports, blogs and ghost-written material.

LATEST ARTICLES

22 Jul 2021

21 Jul 2021

Netflix added 1.54 million users in the June 2021 quarter and has confirmed it’s expanding into gaming

20 Jul 2021

Spark Ads enable brands to amplify existing videos that fit campaign objectives

15 Jul 2021

The latest IPA Bellwether report brings to an end a five-quarter sequence of continual cuts to overall marketing spend

08 Jul 2021

News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers.

08 Jul 2021

The first metric to be tested will be a Cost Per Completed View - a guarantee that clients will only pay for video ads viewed in full

08 Jul 2021

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%.

07 Jul 2021

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

07 Jul 2021

Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says

+ More articles

27 Jul 2021