ARCHIVE ▸ JAMES WHITMORE
11 Jul 2013
Route's managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today's Google Glass - and asks how much, in this digital age, has really changed at all.
04 Jun 2013
Harnessing the spirit of Victorian adventure, Route's James Whitmore recently set off to Romania for the annual conference of the European Media Research Organisation. So what did he discover from our European neighbours? Ground is, thankfully, still being broken but audience measurement continues to face some serious challenges...
04 Apr 2013
A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings - and tells us what will happen next...
26 Feb 2013
"We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium." By James Whitmore, Managing Director, Route.
05 Feb 2013
The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar
28 Nov 2012
James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready...
30 Oct 2012
James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.
26 Sep 2012
James Whitmore, managing director at Postar, was in the audience at MediaTel's Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers... whilst using a few long words of his own !
03 Sep 2012
James Whitmore, managing director at Postar, on his experience of falling on the wrong side of the media line...
30 Jul 2012
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution - both creatively and commercially...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle
- Rajar Q4 2023: Commercial radio hits record share of listening
- Rajar Q4 2023: Smart speaker listening jumps to highest share yet
- Rajar Q3 2023: Smart speaker listening share dips
- Rajar Q3 2023: BBC claws back share of listening
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
- Black Friday: who to target?