NICK MANNING
LATEST ARTICLES
09 Apr 2024
Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.
20 Mar 2024
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
Holding groups are increasingly using "principal-based" media trading models, but their lack of transparency goes against any progress made in client trust.
11 Jan 2024
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
05 Dec 2023
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
21 Nov 2023
Brands have always grown stronger and faster when scoring in 6s and 4s by using 'Big Media' — not worrying about singles.
There isn't some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called 'mainstream media', how else can journalists hold the rich, famous and powerful to account?
29 Aug 2023
In an increasingly polarised media landscape, we must read widely, question everything, and don't lose perspective on what really matters.
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle
- Rajar Q4 2023: Commercial radio hits record share of listening
- Rajar Q4 2023: Smart speaker listening jumps to highest share yet
- Rajar Q3 2023: Smart speaker listening share dips
- Rajar Q3 2023: BBC claws back share of listening
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
- Black Friday: who to target?