Mediatel Connected: The Media Leader

NICK MANNING

LATEST ARTICLES

05 Dec 2023

If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.

21 Nov 2023

Brands have always grown stronger and faster when scoring in 6s and 4s by using 'Big Media' — not worrying about singles.

11 Oct 2023 |

There isn't some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.

21 Sep 2023 |

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called 'mainstream media', how else can journalists hold the rich, famous and powerful to account?

29 Aug 2023

In an increasingly polarised media landscape, we must read widely, question everything, and don't lose perspective on what really matters.

10 Jul 2023 |

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.

19 Jun 2023

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

22 May 2023

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

18 Apr 2023

Can agencies really expect to recruit, retain and incentivise their people without a rise in baseline salaries, asks Nick Manning.

09 Mar 2023

TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.

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