ARCHIVE ▸ RICHARD MARKS
23 Sep 2015
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC's role to give us what we didn't know that we wanted?
Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops - and here's why.
20 May 2015
Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what's in a name? A lot actually.
18 Mar 2015
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media's Richard Marks.
04 Feb 2015
Richard Marks, chair of the judges for next week's Media Research Awards, says the entries tell us a lot about the state of the sector - and that the awards themselves matter to the future success of the industry.
With another fall in ratings for the top shows on the 'biggest TV day of the year', Research The Media's Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
15 Dec 2014
Research The Media's Richard Marks makes five predictions and one wish for media research in 2015
13 Nov 2014
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
22 Oct 2014
What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
19 Sep 2014
As Research the Media's Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
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