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20 Sep 2021
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Niki Grant
When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends
06 Sep 2021
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Jean-Paul Edwards
OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events
06 Sep 2021
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Dominic Mills
Dominic Mills looks at brands' new approach to purpose and wonders how long Havas will last as Asda's new dance partner
01 Sep 2021
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Niki Grant
Differently-abled actors in ad campaigns are conspicuous in their absence in a way that BAME individuals are (thankfully) not nowadays
13 Aug 2021
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The Media Leader Staff
The "Nationwide Local Voices" feature is being piloted in Bristol and developed by its media agency, WPP's Wavemaker.
13 Aug 2021
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Omar Oakes
This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy
30 Jul 2021
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Omar Oakes
Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor
29 Jun 2021
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Gavin Wilson
Gavin Wilson, chief revenue officer at VIOOH states the case for programmatic OOH
28 Jun 2021
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Sam Tidmarsh
The Future of Audio: The Barber Shop founder Dino Myers-Lamptey pointed to the opportunities for advertising and marketing on 'social audio' apps.
14 Jun 2021
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Omar Oakes
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
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