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20 Sep 2023
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Raymond Snoddy
The media industries now condemning Russell Brand should examine their role in the scandal, and ensure staff can independently report "The Talent" when they see similar behaviour.
18 Sep 2023
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The Media Leader Staff
One of the most coveted categories in the Adwanted Media Research Awards is the Media Agency of the Year award.
14 Sep 2023
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The Media Leader Staff
In an episode of The Media Leader Podcast, Lucy Rissik, Nina Mackie, and Jack Benjamin unpacked Netflix's gaming strategy, and what the company has likely learned from Google Stadia's flop.
06 Sep 2023
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Jack Benjamin
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
21 Aug 2023
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Omar Oakes
Fake ads or branded 'fan art' stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
21 Aug 2023
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Jack Benjamin
"Problematic" proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
01 Aug 2023
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Omar Oakes
Feature: What sorts of YouTube content are 'fit for TV'? Barb Audiences assembled a panel of industry experts to decide.
27 Jul 2023
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Sam Oates
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media's AV director.
10 Jul 2023
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Nick Manning
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
03 Jul 2023
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Ella Sagar
Advertisers still seem hesitant to get involved long-term in the Women's World Cup, which kicks off in just under three weeks' time, according to media experts and planners.
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