ARCHIVE ▸ DOMINIC MILLS
23 Jul 2018
MediaLink's Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP...
09 Jul 2018
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn't as generous as it looks.
02 Jul 2018
Why couldn't Accenture come up with a better word than 'cagency' to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it's about time for #timeTo
25 Jun 2018
From Sir Martin Sorrell's rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.
18 Jun 2018
Dominic Mills presents a selection of observations about the week's impossible-to-ignore Cannes Lions festival - including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
04 Jun 2018
The recent travails of WPP have tarnished Sir Martin Sorrell's business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.
There's no reason Accenture's move into media buying won't work, writes Dominic Mills - but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
Like Ogilvy's ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD's account win, and why we are so lucky to have Tess Alps.
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26 May 2020
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